Roy is a Partner with PwC and leads Consumer Markets for the Deals Strategy & Operations business unit in the Middle East.
Roy has 20 years of strategy and investments experience, as both an industry practitioner and consultant/advisor in the region.
He specializes in advising Sovereign Wealth Funds, Private Equity and Family Businesses with their investment-related decisions by delivering commercial due diligence, market entry/growth strategy and value creation projects across Consumer Market sectors, including Retail, ConsumerTech, Consumer Goods and Agri/Food.
Prior to PwC, he held a number of executive roles in both government and privately owned companies in the region with a focus on strategy and business development and has invested in a number of SMEs.