Farimah Moeini is a highly experienced senior leader in tech and digital media with over 15 years of experience. At present the Regional Directors at Smartly, was the second employee of Snap Inc. in the Middle East. She played a key role in driving the company’s commercial growth in the region. Currently, she is the Head of Industry at Snap MENA, where she provides specialized consulting services to large retail and eCommerce businesses. Farimah is passionate about supporting the region’s digital transformation and adoption of new technologies such as shoppable AR. Prior to this, she served as the strategic solutions lead at Yahoo Inc. for 7 years, where she worked as the Global Client Director and was behind a few award winning campaigns.
